Campsites, like the British summer, often have a certain stigma attached to them and when the great British weather rains down, the great outdoors become very unfavourable. While some individuals revel in simple, bare necessities, others are less enthused by the lure of a cold canvas tent.
Current market research shows that with foreign holidays on the decline due to increased fuel and airline princes the numbers of holidays markers going camping or caravaning in the UK was once again started to increase. Figures released in December 2014 showed that the domestic camping and caravan market is now worth £2.4bn per annum.
Glamping Creates a New Earning Potential
People are now keen to take holidays in the UK, particularly those looking at low-cost alternatives to travelling abroad so Glamping is fulfilling this increased demand. Glamping is a term used to describe a form of camping where the accommodation is more luxurious than what is associated with staying in a traditional camping tent. The word “Glamping” itself is a blend of the words “glamorous” and “camping”.
Campsites across the UK are taking advantage of this glamping trend by now offering alternative camping arrangements, ranging from standard camping pods to ridiculous luxurious accommodations. A lot of these new glamping sites have been set up on farms, which is potentially good news for hard-pressed farmers who need to boost their finances. Glamping such as shepherd huts and yurts are clearly a growing revenue opportunity for farmers.
Farms Make Ideal Glamping Camping site
With a small amount of thought and effort, it is not hard for a modern-day farm to put their farmland to good use and turn them into profitable and popular campsites. Glamping has provided farmers with a new form of earning potential for their land.
This demand for Glamping will continue to flourish, and that farms, particularly those which have livestock, are particularly suitable locations for high-quality camping.
Farms that choose to diversify into campsites can achieve extra incomes of about £21,000 a year, according to Phil Bicknell, senior economic advisor to the NFU. He says farmers have traditionally looked to use surplus buildings rather than surplus land to make extra money. This is now changing, with the focus falling on unproductive land.
The natural access to the landscape and proximity to fresh produce, local markets and the opportunity to interact more proactively with the public are all potential attractions for farmers. As campers seek out a little luxury in the countryside, Farmers can now take advantage of this by diversifying their farms into glamping websites filled with shepherds huts.
Farm Diversification Glamping Success Story
Farmers in the Cotswolds have recently toasted the success of a luxury camping business they set up after bad weather wiped out £17,000 worth of their crops. Since making their farm a glamping campsite Andrew and Holly Troughton have achieved a steady flow of bookings for their Cotswold Glamping site at Doe Bank farm in Great Washbourne.
Mrs Troughton said:
“Having grown up on farms ourselves, these are all experiences that we had growing up and things that our own children are lucky enough to experience all the time, so to be able to give other children the opportunity to connect with animals and the countryside and to see the delight it brings them has been very rewarding.”
Additional Revenue Ready for Farms to Capture
As farmers seek to generate further revenue from their farms then obviously setting up a high-end campsite would achieve this due to the strong demand for these types of holidays.
This demand for glamping sites in the countryside shows the earning potential that is going to waste if farmers don’t start putting their unused land to good use. The earning potential of having a glamping site can be achieved if farmers put a little effort in to help capture some of that market.
So, if you are thinking of starting a new outdoor accommodation site on your farm or you are an existing farmland campsite owner, ask yourself this: Are you making the most out of your lands potential? Are you currently benefiting from this new glamping trend? If not why not?
If you are considering turning your unused farmland into a camping site then why not give Timber Leisure a call on 01424 251479 or email us at email@example.com for more information.
About Timber Leisure
Timber Leisure supply quality, attractive bespoke handmade shepherd huts suitable for businesses looking to add a little glamping experience to their campsite. If you are looking for the perfect solution to help improve the revenues at your pub or existing campsite or leisure park, then shepherds are exactly what you are looking for!
Based in Eastbourne, Timber Leisure are able to deliver shepherds huts throughout the UK including Sussex, Kent, Hampshire, Cornwall and Devon, Suffolk, the Lake District, Yorkshire, Wales and Scotland.